Los Santos Weather & Radio
Forecast for a New City
The Brief: Come up with a data-driven idea to get people to think of Accuweather as the go-to weather app
Insight
When playing a video game we tend to disassociate from the outside world, which in GTA can equate to an entire small city collectively disassociating on any given day.
Idea
Add Accuweather to every GTA Users phone/radio and make the game reflect real time weather based on location of server, unlocking new missions.
Execution
Grand Theft Auto V by Rockstar Games, the most profitable media product of all time, receives the Accuweather app In the game directly to the phones of their 2.5 Million monthly users.
Radio ads within the game tell the current time/weather, brought to you by Accuweather. The radio within the game already serves as a distribution platform where major recording artists debut records.
The game will display the actual weather outside within the game depending on which server the gamer is playing on, leading to missions being unlocked by location.
