Fresh, Fast, and Full of Benefits

For Garnier’s monthly email campaigns, I crafted targeted, high-performing copy that highlighted new products and seasonal trends while keeping the brand’s voice fresh, friendly, and benefit-first.

Each email combined concise, consumer-focused messaging with a playful tone that spoke to real beauty needs, from skincare solutions to frizz-fighting haircare tips. Alongside subject lines designed to grab attention and calls to action that drove clicks, I also helped refine Garnier’s voice by bringing consistency and clarity across campaigns.

The result was engaging content that sparked discovery, encouraged action, and kept Garnier top of mind in a crowded beauty market.